Our story
A family-owned company since 1977
Welcome to Crop's,
where the fruit expertise grows
Crop’s started back in 1977 as a family-owned Belgian company. Decades later, we’re still the same, only bigger. You can find us all around the globe, growing the world's finest fruit and building communities in the places where we set our fields and factories.
Staying hands-on is how we’ve built our expertise and heritage. Rather than outsourcing our ingredients, we choose to grow them ourselves in close cooperation with thousands of farmers. We’ve discovered the best terroirs around the world and decided to locate our sustainable fields and factories there, working closely with the local experts.
Thorough knowledge of soils and ensuring biodiversity is how we make sure we grow the highest quality of fruit varieties selected for diverse applications within the food industry. Finally, we preserve fruit in its purest form: by flash-freezing it at peak ripeness within a very short time from harvesting, we can share fruit of a naturally perfect colour, taste and texture.
Roots of excellence
Thanks to the full control of our production and supply chain, we can easily point the places our fruit comes from. That’s important not just for the quality and the guarantee of seamless distribution. It’s also crucial for transparency of sourcing and fair relationships with the people we work with. In the sunny hills of Costa Rica, Moroccan plantations, fields at the heart of Serbian mountains and the Polish countryside, we feel at home. And that’s how we want everyone to feel about working with and for Crop’s.
As a producer of frozen fruit solutions ranging from single and mixed fruit, fruit purees, coulis and smoothie mixes, we respond to the needs of all food professionals and consumers. Our quality managers, in-house chefs and application experts analyse different fruit varieties and cut sizes to develop the best match for all kinds of applications, suited for demands of big-scale wholesale and industry specialists, as well as food professionals operating on a smaller or local scale.
Our fruit solutions, packaging and product formats are designed to give food professionals full confidence in the ingredients they use and to simplify the ways they use them.
All our know-how is set to help our clients grow, beyond limitations.
Growing Together, From Field to Future
At Crop’s, we’re more than just a fruit supplier—we’re a global partner in innovation and quality. With a passion for excellence, we combine state-of-the-art production with a commitment to sustainability, transparency, and strong relationships. Every piece of fruit we deliver is the result of a seamless collaboration between our dedicated teams, trusted growers, and cutting-edge technology. Whether it’s for large-scale industries or small businesses, we craft solutions that empower our clients to thrive. This is our story, built on expertise, trust, and a shared vision for the future of food. Welcome to Crop’s.
At a glance: 8 key facts
Family-owned company established in 1977
Expert in growing and producing frozen fruit
5 fruit production units in the best terroirs
Sustainability initiatives across all production sites
HQ of 350+ fruit experts and consultants
Vertically integrated company
Consolidated turnover of 500 million EUR
Exporter to 70+ countries
Our rebranding
Over the last two decades, we have strengthened our position as frozen food producer by focusing on vertical integration. We consistently invest in our terroirs, in our people and in our innovation program, enabling us to grow the finest ingredients and to develop the most delicious and innovative products. In the fundamentals of our vision lies the communication towards you. We are food experts and professionals. But the strong family heritage and closeness to people are the core values we cultivate, wherever we go and whatever we do. To connect with the world in a contemporary and fitting way, we feel that we need a visual identity that represents what we stand for, now and in the future. While embracing our core values, we have evolved into a timeless brand with a distinctive logo for each business unit.
