Our story
A family-owned company since 1977
Welcome to Crop's,
where the fruit expertise grows
Crop’s started back in 1977 as a family-owned Belgian company. Decades later, we’re still the same, only bigger. You can find us all around the globe, growing the world's finest fruit and building communities in the places where we set our fields and factories.
Staying hands-on is how we’ve built our expertise and heritage. Rather than outsourcing our ingredients, we choose to grow them ourselves in close cooperation with thousands of farmers. We’ve discovered the best terroirs around the world and decided to locate our sustainable fields and factories there, working closely with the local experts.
Thorough knowledge of soils and ensuring biodiversity is how we make sure we grow the highest quality of fruit varieties selected for diverse applications within the food industry. Finally, we preserve fruit in its purest form: by flash-freezing it at peak ripeness within a very short time from harvesting, we can share fruit of a naturally perfect colour, taste and texture.
Family-owned company established in 1977
Expert in growing and producing frozen fruit
5 fruit production units in the best terroirs
Sustainability initiatives across all production sites
HQ of 350+ fruit experts and consultants
Vertically integrated company
Consolidated turnover of 500 million EUR
Exporter to 70+ countries
What we do
Do Food Good is the purpose that guides all our actions. Every day, we bring it to life through four strategic pillars:
- Grow better
Grow with less. Deliver more. The highest quality is our standard. Simplicity is our method. Because when it comes to food, nature’s way is the best way. We grow our varieties in the world’s most suitable regions, protecting soil health and biodiversity. With factories located close to the fields, we reduce transport and flash-freeze our produce at peak ripeness. Doing more with less, for a smarter food system. - Preserve Better
Show how frozen can drive change. We believe that preservation is progress. Frozen produce is not only high in nutrients, full of taste and very easy to portion accurately. It is also the most efficient way to process fruit and vegetables with maximum quality and minimum waste. Together with smart logistics and reduction of environmental impact, our frozen products truly set a new standard. - Innovate Better
Inspire with tasty and practical ideas. Innovation? We call it inspiration in action. Crop’s frozen solutions check all the boxes: taste that truly satisfies. Product expertise that makes every preparation foolproof. Culinary creativity that feeds the imagination. So good, it has to be picked. - Advise Better
Guide clients towards plant-rich choices that boost their business. There’s nothing more human than a love for the culinary. It connects us with everyone who works with and for Crop’s. For our customers, we are a guide in the world of frozen solutions, leading the way towards smart choices that make sense for their business and consumers. For our people, we are a trusted employer who creates an environment for collaboration and growth.
Our purpose
We believe that food has the power to do good — to nourish, to bring joy, to sustain communities and generations. Food should be grown with care, preserved at its best, and made accessible without compromise.
As a global player in frozen vegetables, fruit, and ready meals, we want to ‘do’ food differently. We believe we have everything in-house to guide the shift to plant-rich food and to become the go-to partner for frozen solutions and expertise that support this journey.
This purpose marks the start of a new chapter; it’s our compass moving forward.
We want to Do Food Good. Together. Every day.
Where we grow
Thanks to the vertical integration of our production and supply chain, we can easily point the places our fruit comes from. That’s important for the premium fruit quality and seamless distribution. It’s also crucial for sourcing transparency and fair relationships with the people we work with. In the sunny hills of Costa Rica, Moroccan plantations, fields at the heart of Serbian mountains and the Polish countryside, we feel at home. And that’s how we want everyone to feel about working with Crop’s.
Frozen fruit solutions for you
As a producer of frozen fruit solutions ranging from single and mixed fruit, fruit purees, coulis and smoothie mixes, we respond to the needs of all food professionals and consumers. Our quality managers, in-house chefs and application experts analyse different fruit varieties and cut sizes to develop the best match for all kinds of applications, suited for demands of big-scale wholesale and industry specialists, as well as food professionals operating on a smaller or local scale.
Our fruit solutions, packaging and product formats are designed to give food professionals full confidence in the ingredients they use and to simplify the ways they use them. All our know-how is set to help our clients grow, beyond limitations.
Our rebranding
Over the last two decades, we have strengthened our position as frozen food producer by focusing on vertical integration. We consistently invest in our terroirs, in our people and in our innovation program, enabling us to grow the finest ingredients and to develop the most delicious and innovative products. In the fundamentals of our vision lies the communication towards you. We are food experts and professionals. But the strong family heritage and closeness to people are the core values we cultivate, wherever we go and whatever we do. To connect with the world in a contemporary and fitting way, we feel that we need a visual identity that represents what we stand for, now and in the future. While embracing our core values, we have evolved into a timeless brand with a distinctive logo for each business unit.
