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Laurence De Smet, winner of First Chef of Belgium 2025, brings classic techniques and modern creativity together. In collaboration with Crop’s, she created four unique recipes using premium frozen fruit.

Matcha is everywhere. And with today's health-oriented and functional eating, it's the perfect trend to tap into.

This case from our Moroccan terroir shows how Crop’s is tackling climate challenges through smart irrigation, integrated pest management, and plastic recycling — proving that sustainability is the only way forward.

Meet Julie Leplat, Sales Manager Retail Fruits at Crop’s. In this interview, she shares her journey, insights on market trends, and what makes working at Crop’s so special.

When most people think of frozen fruit, they imagine smoothies and desserts. But savvy foodservice operators, retailers, and manufacturers know something even more powerful: some fruits actually taste better frozen.

With a 6.35% global growth rate, the jam industry is craving innovation. Discover how new ingredients can help your business stand out.

Brunch is having a major moment in 2025, and it is definitely here to stay. Learn how your business can maximise the brunch trend today, and boost your profit!

Streamline prep and boost your revenue with our frozen fruit for smoothie bags.

Food has this incredible ability to take us back in time. A single bite can remind you of childhood lunches, family dinners, or late-night snacks with friends. And in 2025, that nostalgic pull is stronger than ever. 

Key Account Manager Simon Pertry celebrates a decade of success in the frozen fruit industry. From expanding global markets to driving innovation, Simon shares insights on his journey, industry trends, and what’s next.

Discover the top six smoothie trends shaping 2025, from innovative functional ingredients to personalised wellness blends. Explore how consumer preferences and cutting-edge research are redefining the smoothie experience for health-conscious lifestyles.