Sustainability
Passion for nature, people, and quality
Passion for nature
Nature's generosity shouldn't be taken for granted. We work hard on minimising our environmental impact on two levels: farming and processing. Our farmers and agronomists work with the FSA-tool (Farm Sustainability Assessment) in order to continuously improve the farming processes. When it comes to processing fruit in our factories, we are on the way towards maximising renewable energy, maximum water circularity (also in the fields), reducing waste, as well as gaining full insight into our carbon footprint. Currently, scope 3 emissions have been calculated, next to scope 1 and 2.
Passion for people
People mean the world to us. That's why we make sure that in the places where we grow our fruit, we also grow and support the local communities. We focus on the occupational safety and health of our employees, providing care, facilities, and trainings for smooth onboarding and personal growth. In our locations of Larache, Morocco and Pozega, Serbia, we have developed healthcare initiatives and educational campaigns and programmes.
Passion for quality
100% transparency and traceability is how we deliver on the promise of the highest quality. Thanks to strict health and hygiene protocols and a triple-testing strategy, we reduce the presence of pathogenic bacteria to zero. All our fruit is fully traceable, coming from our own or co-managed fields and factories. This ensures not only steady and top quality, but also enable a full transparency towards the end consumers.
Our Trust commitment
Transparency, caring for our communities and reducing our environmental impact are at the heart of everything we do. We design our processes in a way that prioritises preservation of terroirs we grow in. We manage our resources responsibly so that delicious fruit and beautiful nature can be enjoyed for generations to come. TRUST is our formal sustainability approach that goes beyond empty statements: we work towards specific objectives to further reduce our emissions, minimise the use of pesticides, increase the share of organic farming and much, much more. Discover how we cultivate TRUST in our fields.
TRUST
Commitment to sustainability goals is essential for Crop’s. It defines our business model, partnerships, way of working, and even the way we design our facilities. At Crop’s, we aim to set standards that not only meet current industry regulations but go beyond them. Our focus is on consistently finding innovative ways to reduce the environmental impact across our entire supply chain. Since we control every step of our products’ journey—from seed to table—we keep sight of the bigger picture.
Our approach to sustainable growth is called TRUST and is built around three pillars:
- Future
- Food
- People
