Where we grow
Discover our terroirs in Poland, Serbia, Morocco, and Costa Rica
How we choose our terroirs
Respecting the power and rhythm of nature, we’ve set our sustainable fruit plantations and production centers in nature’s best terroirs. Places where specific fruits grow to be the best of their kind, are also the locations of our factories. This is how we make sure our fruit can get frozen within the minimal time from harvesting and how we minimise our impact on the environment. Everywhere we grow, pluck and produce our frozen fruit solutions, the highest quality standards apply.
Our global sourcing strategy is built on long-term partnerships and a deep understanding of the terroirs where we grow. Our strawberries from Morocco are a great example of how we make sourcing truly impactful. And in this video, our colleagues will explain you how.
1500+ farmers
67,000+ ha of fields
5 factories worldwide
Passion for nature
The world of Crop's
Tracing every fruit back to our fields and factories.
Our terroirs
Horquetas, Costa Rica
Our A-grade Supersweet pineapples ripen in the sunny fields surrounded by a virgin jungle we preserved. All the water used in the factory is rainwater: we purify it with a system of natural pools to make sure that no resources are wasted and that we stay as close to nature as possible.
Pozega Valley, Serbia
In the sunny slopes of Serbian mountains, where we’ve found our raspberry heaven. To make sure these fragile fruits get frozen directly after harvest in their purest form, texture and flavour, we’ve located our bio-sustainable factory right in the middle of the fields, with its own water purification system. Today, the factory is the largest production point of frozen fruit in the country.
Lublin, Poland
Eastern Poland is a region of rich soils and a historically shaped agricultural know-how. We are proud to be a part of it, growing our raspberries, blackcurrants, redcurrants, blackberries, strawberries, and sour cherries. This long list of hand-picked goodness is turned into qualitative frozen fruit solutions in our sustainable factory located at the agricultural heart of Poland.
Larache, Morocco
Fragrant strawberries have been growing in sun-soaked fields of Morocco. The local community has become ours. We all share the values of sustainable development, which shine through in responsible farming and supporting local education.
We cherish the partnerships with our farmers
At Crop’s, our roots run deep across diverse terroirs, each chosen for its unique climate and soil that bring out the best in our fruits. The story begins in the fields — where dedication, innovation, and respect for nature come together. Across our terroirs, we work hand in hand with local farmers who share our passion for fruit. Every harvest is a story of hard work, continuous learning, and collaboration — because at Crop’s, we believe in growing together.
Bringing you closer to the fields
At Crop’s, having our own processing facilities near the fields is a real advantage. It means we stay connected to what’s happening during harvest — weather conditions, flowering stages, and yield forecasts — so we can share accurate, timely insights with our clients. This direct link helps us guide decisions when availability is tight or conditions change. From advising on timing to ensuring quality standards, we provide more than just a product. We offer knowledge and reliability.
We work closely with farmers who have been partners for years. This collaboration ensures consistency, transparency, and trust. For us, it’s not only about price or product. It’s also about everything behind it: professional processes, strong relationships, and a shared commitment to delivering exactly what was promised.
