Red Fuel

In the protein smoothie segment, the winners are the ones that consumers instantly get: fun colour + great flavour + a functional reason to buy. Red Fuel brings that clarity with a typical banana-red fruit mix paired with a protein boost for an added-value smoothie moment.

It's designed to attract consumers looking for a more 'purposeful' smoothie option - especially those who gravitate toward sporty, performance-coded cues.

Applications:

• Smoothie: 450 g smoothie bag + 750 ml apple juice or coconut milk
• Smoothie bag: 450 g smoothie bag + 300 ml coconut milk or oat milk + 195 g plant-based yoghurt + 15 g agave