New & improved recipes: Green Reviver & Ginger Beets
At Crop’s, we continuously refine our fruit mixes to help our partners serve the most flavourful, visually appealing, and high-quality smoothies possible. Innovation is in our DNA, ensuring every product not only meet expectations, but exceeds them.
Today, we’re excited to share two product enhancements to our Green Reviver and Ginger Beets smoothies. These improvements were developed by our experienced R&D team to better the taste, texture, and overall smoothie experience, while staying true to the recipes you know.
What's new in the Green Reviver?
We’ve replaced the former kale portions with whole kale leaves, resulting in a darker, richer green colour when blended. Thanks to the leaf structure, this improvement also enhances depth in flavour and texture. This makes the Green Reviver even more aligned with its promise: a powerful, green, nutritious smoothie with a fresh, authentic, vegetable profile.
What's new in the Ginger Beets?
Instead of ginger coating, the Ginger Beets smoothie bag now contains IQF ginger pieces directly in the bag. The product now contains a clearly visible, premium ginger component. It also delivers a stronger, more distinct flavour, that adds a warm, and spicy kick to the smoothie.
Why these changes matter for your business
The continuous refinement of our smoothies is to strengthen the commercial performance of the category. The switch to whole ingredients immediately signals authenticity, and ‘real ingredients’, which modern consumers increasingly look for. This results in better first impressions, easier upselling, and stronger brand equity.
