In the hustle and bustle of our daily life, finding nutritious and convenient food options for the family is a perpetual challenge. Frozen fruit can be the ultimate solution you never knew you needed, but unfortunately, it carries its fair share of myths. In this blog article, we’ll delve into the most common misconceptions about frozen fruit and show you the reasons why it makes such a valuable addition to your kitchen.

Myth 1: Frozen fruit is less h...

Myth 1: Frozen fruit is less healthy than fresh fruit
Frozen fruit emerges as a reliable source of essential nutrients. Unlike its fresh counterpart, frozen fruit is picked at peak ripeness and flash-frozen within a short time span after harvesting, locking in all the essential vitamins and minerals.

Myth 2: frozen fruit is processed, full of additives, and added sugars
Our fruit is harvested, pre-washed, pre-cut, and flash-frozen. No additives or sugars are added along the way. The fruit remains 100% natural, and as delicious as freshly picked.

Myth 3: Frozen fruit is less tasty and more watery compared to fresh fruit
Some argue that the freezing process alters the taste and texture of fruit, making is less enjoyable. Contrary to this belief, the key lies in selecting high-quality frozen fruit, proper freezing and thawing methods, and choosing the right fruit variety for your desired recipes.

Myth 4: Frozen fruit is expensive
In the search for budget-friendly and nutritious options, frozen fruit stands out. Its availability throughout the year ensures a stable pricing, making it an economical choice for families striving to balance nutrition with affordability. 

Myth 5: Frozen fruit is exclusively suitable for smoothies, jams, and pastry
Everyday family meals shouldn’t be monotonous. Frozen fruit shines in granola bowls, cakes, salads, toasts, and drinks, and adds variety to your daily menu. Feel free to explore our social media channels and the inspirational page on our website.

Myth 6: Frozen fruit cannot re...

Myth 6: Frozen fruit cannot replace fresh fruit in a balanced diet
Frozen fruit is a steady supply of vitamins, minerals, and fibre all year-round, so you can boost your body with all the essential nutrients.

Myth 7: Frozen fruit is not suitable for children

Parents seeking convenient and healthy snacks for their children can turn to frozen fruit. Packed with essential nutrients and natural sweetness, it becomes a delicious and accessible option for encouraging healthy eating habits in children.

Myth 8: Frozen fruit spoils quickly

Life’s unpredictability demands everyone’s flexibility. Frozen fruit, with its impressive shelf life of up to two years when stored properly, accommodates the dynamic needs of family meal planning, reducing food waste.

Myth 9: frozen fruit is not eco-friendly

Families striving for sustainability can find solace in the eco-friendly practices of the frozen fruit industry. From reduced waste to energy-efficient freezing methods, frozen fruit aligns with the values of environmentally conscious households. Curious how we care for sustainability? Check out our sustainability page.

Myth 10: Frozen fruit is not convenient

Convenience is a cornerstone of family life, and frozen fruit delivers. Pre-washed, pre-chopped, and ready to use, it eliminates the mess and fuss, allowing families to effortlessly incorporate a variety of fruits into their daily routine without compromising on nutrition or taste.

Feeling fruity?

In daily family life, frozen fruit emerges as a convenient, healthy, and child-friendly ingredient in the pursuit of a balanced and flavourful diet. By dispelling the myths surrounding frozen fruit, families can embrace it practicality and integrate it seamlessly into their everyday dishes and snacks. So, next time, we meet at the freezer aisle?

Berry Frozen Yoghurt Bark

Berry Frozen Yoghurt Bark

Frozen Yoghurt Bark requires just minutes to prepare and a night’s freeze to crystallise its delicious flavours. Frozen raspberries and strawberries are combined with vanilla yoghurt, for the best summer afternoon snack.

Read more | Berry Frozen Yoghurt Bark
Caramelised Grapefruit Bowl

Caramelised Grapefruit Bowl

Frozen grapefruit caramelised in sugar and brown butter, combined with creamy coconut yoghurt. Delicious as breakfast or as a late-afternoon snack.

Read more | Caramelised Grapefruit Bowl
Mango Pastéis de Nata

Mango Pastéis de Nata

Patéis de Nata – a classic dessert that is easy to prepare. This recipe brings together a rich cream filling with an exotic touch of mango, to be enjoyed hot or cold.

Read more | Mango Pastéis de Nata
Raspberry-Lychee Sorbet

Raspberry-Lychee Sorbet

Lovely elegant sorbet combining raspberry and lychee, finished with a touch of rose flavour. The smooth consistency of the sorbet is best achieved by using the Crop’s raspberry and lychee puree portions.

Read more | Raspberry-Lychee Sorbet
Strawberry Banana Smoothie Bowl

Strawberry Banana Smoothie Bowl

Craving an easy, delicious, and nutritious breakfast? You're in the right place! This Strawberry Banana Smoothie Bowl recipe is ready within seconds.

Read more | Strawberry Banana Smoothie Bowl
Sudachi Melonade

Sudachi Melonade

A tantalising blend of zesty sudachi citrus and sweet ripe melon, creating a refreshingly unique and invigorating drink.

Read more | Sudachi Melonade